Partnering with the RNLI

Since 2018, GJW Direct have been supporting the Royal National Lifeboat Institution (RNLI) to support the charity’s work to save lives at sea. The charity, where 97% of its frontline lifesavers are volunteers, operates a 24/7 search and rescue lifeboat service around the UK and Ireland, and a seasonal lifeguard service on around 240 UK and Channel Islands beaches. The charity also runs domestic and international drowning prevention activity.
 
During this time, GJW Direct and our customers have generously donated over £258,000, which could cover the cost of more than two D Class Lifeboats! 

As a charity, the RNLI relies on donations, so the support given by GJW Direct customers has been invaluable to continue the work they do.
 
GJW Direct have been sharing the RNLI’s water safety advice with customers, providing them with advice on how they can keep themselves safe when enjoying time on the water.

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government agencies and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.
 
Data as of June 2025.